Kids are brought up on Puffin books and the rainy British summer holidays can mean a lot of time spare for reading.
Penguin approached Kong to help with a brilliant “Start A Story” campaign as a way to encourage younger readers to pick up a book and use their imagination over the summer holidays.
They provided the video footage of the kids telling the story, and we then animated all sorts of beasties and things to match what the kids were saying. It was a lot of fun!
Penguin Random House
Producer : Gina Manns